BRAHMIN // ART DIRECTION + SET STYLING

The product photography needs to stand on its own, as well as work with the lifestyle photography to tell the story of the season. It is my responsibility to create a set and photo plan to carry the same story through the product photography. I design a set that speaks to the location or mood of the lifestyle photoshoot and source props, furniture, walls, textiles and colors to bring the in-house photoset to life. I then work closely with the photographers to set up and direct each photo to use in the seasonal catalog, email, digital/print advertisements and social media.