BRAHMIN // LIFESTYLE ART DIRECTION

Partnering with a Creative Agency each season to plan, produce and shoot campaign imagery that heroes product and tells a vivid story to the customer. Responsible for providing mood boards and visual direction to the team in the early stages of planning. Selecting talent, wardrobe, location, crew, etc. to ensure the photoshoot is brand appropriate and fits within the story of the season.

On-set in selecting photo locations, pairing bags with outfits and models, partnering with Agency Creative Director and photographer to ensure the product is highlighted in the best way for the Brahmin customer and giving final sign-off on shots. These images live on multiple channels throughout a season and must be able to work on multiple levels for the brand.