BRAHMIN // RETAIL DESIGN
SOUTHCOAST INSTALLATION
Brahmin’s more casual line of handbags ‘Southcoast’ needed a space within the Brahmin Boutique to be featured. The team wanted the space to work within the Brahmin brand, but to also evoke the feeling of relaxed escape and a casual lifestyle.
The area was designed to have the graphics change out twice a year for Spring/Summer and Fall/Holiday. Decor was added to give the area more of a residential or local boutique feel, nodding to the casualness of the brand and the look of the season.
Holiday Window Displays
Designing Brahmin’s Holiday Windows is always a fun and challenging task. For the 2017 Holiday season I wanted to tie in the window display with the lifestyle photos by incorporating winter whites and birch poles. Because craftsmanship and quality leather are important to the Brahmin brand, I wanted to have a playful nod to those two items in the display as well. I worked with our in-house pattern and materials department to select leathers in whites, creams and metallics to make a ‘paper’ leather chain to hang in the windows.
As you can see each retail store is a different shape and size, so creating a design that works in all spaces was quite the challenge.
Retail Graphics
Graphics are designed and changed out monthly to promote each of Brahmin’s newest product. Printed table signs, LED graphics, easel signs to change out with the product and messaging.