FK IRONS BRAND REFRESH

Revitalizing the iconic, established name in tattoo machines.

Directed a multidisciplinary creative team to evolve the brand’s identity—drawing from its origins to develop a modern, elevated, and more robust visual and verbal presence.

TEAM:

• Creative Direction: Lauren Wilson

• Art Direction + Design: Laurent Hrybyk

• Copywriting + Brand Voice: Danny Tress

• Photography: Carolina Lira, Ryan Milburne

• Design: Dom Herrara

• Videography: Andy Hopper, Ben Baker-Lee