FK IRONS BRAND REFRESH

Revitalizing the iconic, established name in tattoo machines.

Directed a multidisciplinary creative team to evolve the brand’s identity—drawing from its origins to develop a modern, elevated, and more robust visual and verbal presence.

TEAM:

Creative Direction: Lauren Wilson

Art Direction + Design: Laurent Hrybyk

Copywriting + Brand Voice: Danny Tress

Photography: Carolina Jordan, Ryan Milburne

Design: Dom Herrera

Videography: Andy Hopper, Ben Baker-Lee