HASBRO // EXHIBITION DESIGN

LITTLEST PET SHOP

Every year Hasbro participates in New York Toy Fair, an event where toymakers all over the world gather in New York to show their newest products, brands and initiatives for the coming year. In Spring 2016 the Littlest Pet Shop brand debuted not only their new product and entertainment but also their new branding. I had the chance to design the space to feature all of the excitement in a booth within the Hasbro showroom.

Working closely with Marketing and Product development teams I designed the space and made a to-scale model to show various features of the booth for the team to better understand the 3D space.

Initial to-scale replica of the Littlest Pet Shop New York Toy Fair booth.

Completed booth at New York Toy Fair.

Detail shots of various areas of the booth combining storytelling and collectability.