KILLER BEAUTY // BRAND RE-FRESH

As the younger sister of Killer Ink — the go-to supplier for tattoo artists worldwide — Killer Beauty supports artists at every stage of their PMU journey and they’re more than just a supplier. With the UK-based company expanding their global reach into the domestic US, it was important to build on the existing brand to create a visual presence and story that was more robust and scalable across digital, print and experiential platforms. The updated branding speaks to a wider customer base of artists at varying levels of their careers, in different age brackets across the globe. It remains an approachable, trend-forward brand that is empowers its customers the best-of brands for PMU.

TEAM:

Creative Direction + Design : Lauren Wilson